Imagine you've just opened a beautiful new shop in Town. The shelves are stocked. The sign is up. You're ready for customers. Then a woman pulls up in her car. She uses a wheelchair. She looks at your front step, just one step, maybe four inches high, and she drives away. Not because she doesn't want to shop with you. But because she can't get in. That's a lost customer, who tells their family and friends. And it happens more often than most business owners realize. The good